Pratical Marketing Communications Re-sis Assignment . (I orderd the Essay

Pratical Marketing Communications Re-sis Assignment . (I orderd the same assigment and the writter did it incorrectly therefor - Essay Example The target market for the M-PESA mobile money service ranges from business owners who can be paid their bills using the service to the Safaricom network users who spend a lot of time and money to send money to their friends and families or to pay their bills, and in Kenya, some of the closest rivals of the service are Airtel money, Yu cash and Orange money. Safaricom Kenya limited uses successful business and media personalities to endorse their product such as Jaguar and Size 8 who are some of the most celebrated media personalities in the country. The use of Jaguar, a celebrated musician in the country whose story of rags to riches identifies with most of Safaricom mobile services subscribers was well informed as the musician is seen by many young people as their role model in their quest to pull themselves out of poverty. The â€Å"Niko na Safaricom† advert that was performed by the Safaricom choir was hailed as one of the best musical adverts ever shot in the country and i t became a household song soon after its release. Point of sale promotion also encouraged many people to register for the service as the registration was free and SIM cards were sold at subsidised rates. The introduction rates for the service, although they were perceived to be fair, they were relatively expensive to most of the M-PESA service users The company also uses the social media to encourage its subscribers and the subscribers of their rival companies to subscribe to the service by asking quizzes about the benefits and the products within the M-PESA service on its facebook fan page. Introduction The purpose of this report is to analyse the various communication elements that Safaricom Kenya limited has included in its communication mix to sell its M-PESA mobile money service to its subscribers. This report has highlighted the main communication techniques that the company has adopted that ranges from celebrity endorsements by popular media and business personalities in the country to advertisements. Point of sale promotions, the way the product is packaged within other services offered by the company, its advertisement strategies and how it has used the social media and especially facebook to market the M-PESA mobile money service (Kloeppinger-Todd & Sharma, 2010, p239). The report will compare the brand with other similar services that are offered by its rival companies; however, due to the large number of services that the company offers, the report will not look at the communication mix that the company has used to market its other products and services (Pike, 2008, p56). Product history Safaricom M-PESA service has been in existence in Kenya since the year 2007 when it was launched, it was launched as a mobile money transfer service that would enable its users to transfer money to other subscribers of the network. However, it was advanced to incorporate sending of money to other mobile subscriber networks such as Celtel, which is currently Bharti Airtel Kenya and Telkom Kenya. The M-PESA mobile money service entails services such as depositing and withdrawing of money, transferring of money to other users and non-users, purchasing of airtime, pay bills and transferring of money between the service and a bank account of the user in some

Annoted bibliography Annotated Example | Topics and Well Written Essays - 1250 words

Annoted - Annotated Bibliography Example The book revels in the opposition likewise. Latin America has at all times been branded by persons declining to consent to their portion. From slave uprisings to land professions, rebellions and the mass strikes of contemporary eras, Galeano lists the men and women who have fought back. Nonetheless he also elaborates how they were repeatedly targets of Colonial authority. By the time of authoring the book, Galeano had to point out the manner in which America had obscured Spanish and British sway in the area, was employing the use of its Marines to defend its securities. By the 1970s, the author elaborates that it was inexpensive and quicker for Brazil to ship merchandises to Mexico by the use of American or European docks. Latin America was underdeveloped by its own history. In this article, Cole Blasier brings to fore the distinct forms and manner of revolutions in the vast Latin America area. The article aims at explaining the modes for the revolution and transformation of the Latin America and the areas of the surrounding. The author also acknowledges the other opinions and work of other scholars in identifying the likes of Chalmers Johnson and Harry Eckstein by mentioning their opinion that the revolution was set by history and circumstances. Blaise recognizes Johnson’s point of reasoning that the revolutions were caused in part by instability in the social system. The book is a prodigious foundation of knowledge to all scholars who are interested in gaining knowledge and proficiency in the arena of Latin America and its development all through this years. The information in this article is well versed and useful for any form of research and studies. The article being that has evidence of other scholars shows it is peer reviewed and most of the experts in this field agree to the information in it. Blasier acknowledges the culture of the Latin